Split Test in Facebook Ad Manager Campaign Stuck in Review?

Running Facebook ads ways at some point you'll have ads that are not approved for 1 reason or another.

It'southward not the cease of the earth, but sometimes information technology can be confusing for those of us who are genuinely trying to do the right matter.

If you lot've ever had an ad rejected with a adequately vague reason as to why, y'all know it can exist difficult to effigy out exactly which role of your ad caused the trouble.

Fifty-fifty worse, it tin can sometimes take longer than 24 hours to get the ad reviewed in the first place. Become rejected and you might exist waiting another 24 hours.

In this article yous'll larn well-nigh some of the mutual causes for ad rejections that a lot of people aren't aware of, and how to avert them. The goal is to help you get more ads approved and stay on Facebook'south good side.

First, let's talk about the Facebook ad review procedure.

The ad review process (how information technology works)

Before we go into what not to do with your ads, allow's take a quick look at how the Facebook ad approving process works.

Beginning, you demand to realise that the size of the actual ads squad at Facebook is extremely minor compared to the number of advertisers they accept using the platform. In their Q4 2015 earnings study, Facebook announced that they have over 2.5 million advertisers using the platform.

Imaging how many individual ads are created each day by 2.v million advertisers!

Assuming that at that place are merely a few hundred people in the advertising team, that's a tiny number of people to handle and so many new ads each day.

Facebook don't publicly discuss how the approval works backside the scenes, but based on my experience and the experiences of others, I believe it's a mix of automated processes and humans checking our ads.

Here'southward why I believe there'south some automation behind the process (algorithms scanning over ads and blessing / rejecting them).

I regularly encounter ads get approved in under ten minutes. That's fast for a manual review!

I've besides seen my own ads get approved in under x minutes and and then modify to 'rejected' 24 hours later on. That gives me the impression that it was automatically approved the first time, and someone manually reviewed my advertisement subsequently and rejected information technology.

Some ads take upwardly to 24 hours to get canonical. That makes me remember that they went straight to the queue for manual review rather than being car-canonical first.

And so how long should you expect to wait for your ad to get approved?

The answer from Facebook is: "Typically almost ads are reviewed inside 24 hours, although in some cases it may have longer."

The ads squad will review your ad against the Facebook Advertizement Policies to brand sure your ads are 100% compliant. The best way to avoid getting your ads rejected is to understand these policies well and stick to them.

If your advert is still pending review afterward 24 hours, just be patient. Sometimes it does take longer. You just take to wait it out.

At present let's talk almost how you lot can avoid that waiting by getting more of your ads canonical. We'll showtime with a quick await at the mindset needed to create Facebook compliant ads on a consistent ground.

How to Stay on Facebook's Good Side

If you understand Facebook's intentions behind their rules it volition help save you from about of your ad blessing issues.

The start thing you demand to realise is that Facebook'due south users are more of import than us equally advertisers.

If you lot and I both stopped ad on Facebook tomorrow it wouldn't affair considering another 2 advertisers will make full that gap pretty chop-chop. Every bit long as in that location are over 1 billion monthly active users, there will always be new advertisers.

But if the users went away there would be nobody to advertise to, pregnant no one would continue running ads. That ways a big hit to Facebook'south lesser line.

So it makes sense that Facebook's priority is to protect the feel of their users. There needs to exist a balance of advertisers being able to sell on the platform without ruining the experience for Facebook'due south users.

That'south why there are ad policies. Without them, it'southward almost guaranteed advertisers would only ruin the platform completely.

Next fourth dimension you're creating a Facebook ad campaign, continue in heed that the user experience is priority #1. Getting into this mindset will not only assistance you get more Facebook ads approved, information technology will increase your conversion rate as well.

Put merely – annoying, deceitful ads might become people to click, but it's a brusque game and will cost yous in the long run.

For every person that clicks, yous're probably annoying 10 others. And for those x others you've damaged your brand, some to a point where they won't ever go a client.

And for every person that clicks and doesn't get what they expect or feels similar you duped them into clicking, you've definitely turned them off your make for life.

Y'all'll see some more specific examples of the type of user experience Facebook wants to create & how that affects you as an advertiser later in this post.

For at present, let'southward talk most some common reasons why your Facebook advertizing might not become approved and what you should practise instead.

Best Practices For Facebook Advertising Images

Images used to be a very common reason for rejection because Facebook had a very strict rule that images had to contain less than 20% text.
That'south no longer the case , but yous should still be aware of how text on images is currently treated past Facebook.

Ads With Lots of Text Won't be Rejected, But They Will Price More than

If an ad contains too much text, Facebook will penalize you by restricting its reach. That means fewer people will really see your advertizing.

There are now 4 different 'levels' of text in a Facebook advert

OK
Low
Medium
High

You want all of your images to fall into the 'OK' category.

That's the only way to avoid beingness penalized with reduced attain.

We used to exist able to divide an prototype into an even 5 x 5 grid, and just 5 of the squares could contain text . If more v of those squares comprise any text at all, even part of a letter, your advertisement would have been rejected.

Now you lot need to use the Facebook Text Overlay Tool to cheque all of your images.

It'due south the but reliable way to know if Facebook will consider your image to contain likewise much text or not.

Text on images includes:

Logos and slogans.
• Images with text overlay (ex: watermarks).
• Images that are clearly edited to include text on the production as a loophole to policy.

Just upload an paradigm to the filigree tool, highlight all boxes with text in them and if you lot end up with more than 5 highlighted squares it ways you have also much text.

An example of an paradigm that has a suitable amount of text

Don't Include Prohibited Content

Prohibited content is defined clearly in the Facebook Advertising Policies .

My communication: Cheque the policies regularly (at to the lowest degree weekly if you're running ads all the time).

I won't re-write the entire list of things that are prohibited by Facebook and waste both of our time because past the time you read this information technology would be out of date anyway.

Instead, I'll comprehend a few of the more common ones that people miss completely or just misunderstand (the policies can exist a bit generic/vague, and I'm sure that's past pattern).

No earlier & later shots

Facebook are really strict on this one. You simply can't use earlier & later on shots in your ad images.

You too tin can't show "ideal body" or body part images. Pregnant showing a person with a 6-pack to promote your weight-loss supplement is a non allowed.

Images tin't be 'overly sexual'

That ways you lot can't practice things like imply nudity, show also much peel or cleavage, or focus on unnecessary torso parts. And yep, that counts even if it's artistic or educational.

No content that infringes upon or violates rights

That includes copyrights, trademark, privacy, publicity, or other personal or proprietary rights. In short, you tin merely use content in your ads that you have the correct to use.

This is a big one. Lots of people are surprised when they employ a brand's logo, characters etc. in an ad and it subsequently gets rejected.

Fierce or scary images

That means no motorcar wrecks, confronting images like someone pointing a gun at another person, or annihilation else that is trigger-happy, scary or disturbing.

Imitation Buttons

Running a static paradigm advert that takes people to a video after they click the advertising? Just make sure you lot don't have a play button on your Facebook image ad.

You lot aren't allowed to use images that 'portray non-existent functionality'. That means you can't make a still image look similar a video past adding a play button to it.

Why?

Because it deceives users. They click the paradigm thinking information technology volition play a video in Facebook, when it in fact takes them to your website.

Play buttons are ok on videos, but not on static image ads

Showing Age-Restricted Cloth to an Audience That's Too Young

Advertizement booze or other historic period restricted material is ok, with a few weather.

It can't be on the list of prohibited content
You demand to respect the age restrictions in the countries yous are advertising.

For example, in Commonwealth of australia the legal drinking historic period is 18. So you can run ads for booze to an audience aged xviii+ in Australia. Notwithstanding to run those same ads in the Usa you will demand to raise the minimum age of your advertizement set to 21.

Facebook Advertizing Copy

Copy is the text you lot use in your headline and body of your advertizement, and your ads won't get approved if your re-create isn't compliant.

Let's beginning past talking nigh what Facebook says are the most common copy-related reasons for ads being rejected by Facebook.

Mentioning Facebook in Your Ads

Yep, you tin mention Facebook in your ads, but there are strict rules for doing and so.

Here are the do's and don'ts, directly from Facebook's advertising policies:

Practice:

Write "Facebook" with a capital "F"

Display the discussion "Facebook" in the same font size and manner as the content surrounding it

Don't:

Utilize the Facebook logo in place of the word "Facebook"

Make Facebook plural, utilize it as a verb or abbreviate information technology

Use an altered version of the Facebook logo in the epitome for your advertising

You can't assert or imply personal attributes in your ads

This applies to both your re-create and your images, just it's more than mutual for people to get ads rejected for the copy.

What this ways is you lot tin't say things like: "You're an 18 year old male so you will want to check out our production".

Think back to what I said about the user experience earlier and it will help y'all understand why Facebook doesn't desire y'all doing this.

Facebook has a TON of information about its users. That'southward what makes it so constructive as an advertisement platform.

But by pointing out personal attributes it does a couple of things. Kickoff, information technology freaks people out. Past pointing out merely how much Facebook knows about you and how advertisers can employ that data y'all brand users uncomfortable.

Second, y'all risk breaking Facebook'southward rule that says: "Y'all must non use targeting options to discriminate against, harass, provoke, or disparage users or to engage in predatory advertising practices."

Avert using the words "your" and "other" as a general rule to keep out of problem.

Here are some examples of what y'all can and tin't say:

Now it's important to note that this isn't about individual words. It's almost the context in which you employ them.

For example, using the give-and-take "your" doesn't hateful your advertizing won't get approved.

You could say "New car wash makes is easier to clean your car", and that fine because yous aren't pointing out any personal attributes.

This is why you need to focus on the context and not just private words.

Notice the example "Check out our product designed for men like you" doesn't utilize the discussion "your" or "other" simply information technology does imply personal attributes so you won't become approved if you use that text.

Don't brand users experience bad about themselves

Your ads should not make users feel bad most themselves or their current situation. Making users lamentable and depressed isn't a practiced user experience, so if you do that, your ads will be rejected.

If people are made to feel like crap every time they cheque the news feed because ads talk about how their weight is affecting their family, or how their life is bad because…. So they won't continue using Facebook for long.

Make sure your re-create uses a positive tone wherever possible. Saying things like "Tired of being overweight?" Will be rejected every bit quickly equally you lot can press the submit button.

You tin can modify that message into a positive one by maxim something like "Experience great past starting your twenty-four hours with a morning workout" instead (permit'due south assume this is an ad for a personal trainer).

Again, it's all about context, but as a full general dominion endeavor to utilise a positive tone in your ad copy.

Don't Make Unrealistic Claims

Writing ad copy that says "how to lose 50lbs in i week without exercising or eating less" is a groovy way to get your ad rejected.

It will probably get your ad account shut down besides.

I'grand certain you'll agree this claim is just a footling scrap unrealistic… and Facebook specifically states in its ad policies that you can't brand unrealistic claims.

It doesn't accept to be related to weight loss either. Crazy, outlandish claims, no thing what manufacture you're in will get your Facebook advert rejected.

The best mode to avoid this is to look at what y'all're claiming and ask if what y'all're claiming is doable for 99% of people who run into the advertizement.

If so, you're likely to be ok.

If not, it's time to rethink your copy.

Another way to avoid this is to avert promising specific results in specific time frames.

For example:

"Get 3 new clients in 30 minutes" is an unrealistic result for most of your audience. Certain, it may exist possible, but not for the average Joe.

Just if you change that to "Get 3 new clients, fifty-fifty if y'all're just starting out", it removes the specified time frame and is much more than realistic.

Brandish URL

One of the well-nigh common reasons for ads beingness rejected today is because the display URL doesn't match the domain that the ad is sending people to.

The 'display URL' is the URL that is displayed at the bottom of the ad.

The reason Facebook will reject your advertizement if the link text doesn't match where you're sending people when they click the advert is elementary. Facebook wants to protect the user feel. They don't want united states deceiving users.

If a user sees a URL on an advert, but is sent to a different URL when they click, then they are probable to experience deceived.

The solution is to either go out the link text blank when you create your ad, or make sure your link text matches your domain.

Example where the Display URL does non match the linked domain

Example where the Display URL does lucifer the linked domain

Be Clear On What Y'all're Selling

Co-ordinate to this presentation , if you're selling a product or service, you lot need to exist articulate about that in your ad.

For example, your advertisement should not give users the impression that they will be getting free information, merely for them to be sent to a product sales page when they click the ad.

If y'all are describing a product or a solution/gear up in your advert, yous should include an paradigm of the product in your ad.

What to exercise if an advertizing is incorrectly rejected

As I mentioned earlier, sometimes ads get rejected when they should actually be approved.

If that happens to you lot, the good news is it's adequately unproblematic to appeal the rejection. If & when it happens, the first thing you lot need to do is be 100% sure that information technology is a mistake and your ad is actually compliant.

If that's the case, you will see a link to appeal the decision in the rejection notice in your advertising manager.

These are existent people you are writing to. I shouldn't accept to say this, but always be polite, courteous and explicate why you think your advertizement should have been approved clearly and succinctly.

Every time I have done this the ads squad have been extremely helpful and approved my ads really speedily.

Summary

Avoid these common mistakes when you're creating your Facebook ads from at present on and I'k sure you'll start seeing more of your ads go approved.

As I mentioned, these are a combination of the most common mistakes and things that I often meet at the cause of rejections that aren't specifically mentioned in advertizing policy.

Always go on a close eye on the Facebook ad policies . They change as ofttimes as a few times per week, and then it's not something you can bank check in one case and never look at once more.

Remember, this is but for the ad creatives. Your landing folio that you send users to also needs to be compliant with Facebook'south policies. Make sure you as well read this post on how to create a Facebook landing page that won't get your ad account shut down .

In example you would like a quick reference to go on nearby that you lot can check every time you ready up new ads, I've put i together for y'all. Information technology's a condensed version of what nosotros talked virtually in this post so y'all tin can go through it like a checklist earlier you lot submit new ads. Grab a copy using the link below.

Over to you lot. Have you had ads rejected in the past? And was it for any of the reasons I've just mentioned? Tell me nigh information technology in the comments beneath!

lealpokinklant.blogspot.com

Source: https://andrewhubbard.co/facebook-ad-not-approved/